At the heart of Josh Tenebaum's fitness journey is a relentless passion for personal growth and transformation. From tearing up the ice in hockey to hitting the rugby field, from rowing, basketball, to football, Josh’s love for sports ignited a deep curiosity for mastering diverse movement patterns and athletic techniques. This broad experience gave him a unique edge in understanding how to train the body effectively across different disciplines.

However, it was after facing significant injury setbacks that Josh’s perspective on fitness evolved. These challenges pushed him to prioritize not just physical strength, but mental resilience and well-being. Armed with this renewed mindset, and after earning certifications in exercise and personal training, Josh initially launched Effort Empowerment (formerly Effort Fitness), helping people reach their fitness goals.

Now, with the rebrand to J10 Training, Josh’s mission is sharper than ever—guiding busy individuals toward effective strength training and functional fitness, with an emphasis on making the process both enjoyable and correct. His approach caters to those who need that extra push to stay committed, offering customized programs that fit hectic schedules while delivering real results.

Whether you're just getting started or looking to break through plateaus, Josh's expertise, energy, and unwavering support are designed to empower you to reach your full potential. With J10 Training, your fitness transformation isn’t just a goal—it’s a journey, and Josh is with you every step of the way.